So Fresh Neighbourhood Market....bringing freshness to your doorsteps

It’s taken sheer persistence, passion, a sharp focus on the vision, leveraging on my experiences and of course grace to get to where we are today.

So Fresh was conceived to be a departure from our traditional way of shopping for fresh produce which was otherwise done in the open market, because they were mostly dirty, unorganised, unhygienic, and generally inconvenient, a time wasting and tiring chore.

Of great influence also was my early year, which was characterised by eating fresh fruits, vegetables harvested right from our garden backyard to the pots. Coupled with my belief that convenience, ease, a serene atmosphere and excellent service was supposed to be the hallmark of a good shopping experience.　

Yoghurt filled with So Fresh Fruits

Hence together with my wife, we sort to revolutionize the retail of these commodities within a serene brick and mortar store and to also return the Nigerian populace to the basics of healthy eating.

It’s been however very tasking, challenging and intense running such a business model with fresh perishable inputs and outputs. Hence we are very particular about our sources of inputs, frequency of sourcing and we have had to rely heavily on diesel powered energy to keep our produce fresh. Our ability to stay true to our commitment of freshness and wholesomeness of our products is part of what keeps endearing our customers to us hence making us sustainable over the long haul. The business is still young and gathering steam, we are hopeful of a great future.

So Fresh Fruits Kebab

So Fresh Yummy Meal

Ironically, Nigeria is a very fertile ground of tremendous opportunities despite the very difficult business landscape; this is because most business sectors are still at their rudimentary stage. I tell people that almost any business you do in Nigeria has the potential to be a monumental success, because there is a relative high dispensable income amongst the middle class and a willingness to spend on quality products and services. You just need to find a winning idea you are passionate about and be sure you are willing and equipped to stay the course, and then the sky will just be your launching pad.

It’s a difficult juggle but my mantra is to plan plan plan. As an entrepreneur every minute of your day must be properly planned and mapped out to take care of important things. I dedicate lot of my weekends and evenings to my family, the rest is work work work.

The satisfaction and meeting the needs of the customers keeps us going

We do not have facilities to take on trainees or apprentices at the moment

Be vision and purpose driven, understand every aspect of your business in and out, stay focused and get sound business education.

"If you’re not making mistakes, then you’re not doing anything" hence plan vigorously, don’t be afraid to fail, rather fail quickly, learn your lessons and move on.

Also, forming mutually beneficial relationships and partnerships goes a long way in ensuring business success.

WOW! I sure learned more about running one's business with a professionalism that is sure to bring the clients back for more quality service. I hope you learned as much as we wish you can from this experienced entrepreneur.

For details on purchase, delivery or bookings for your events, So Fresh Neighbourhood Market can be reached via:

Address: 92 Awolowo Road, Ikoyi, Lagos / 71 Opebi Road, Ikeja